Know Your Audience

In the late 1800s, Charles Spurgeon was the pastor of Londons Metropolitan Tabernacle Church. It was built to hold the huge crowds that came to hear Spurgeon speak – 23,000 people a week! But today, that same churchs attendance has dwindled to 75 people per week.

What happened? Although the times and culture changed, the church didnt. Of course, you never change the sacred message of Jesus Christ, crucified on the cross for sins of the world. But methods can, and should, remain flexible.

Over the years, our own team has sought to integrate fresh approaches to evangelism. Thats why we began having Good News festivals. Theyre outside in parks, with lots of music, food, extreme sports, and a childrens area.

The Good News is presented clearly, throughout the day, at various locations. Praise God, its been enormously effective!

So remember, never water down the truth of the Good News Gospel. As Hebrews 9 says: “Without the shedding of blood, there is no forgiveness of sins.” But, find creative ways to present it. As you engage the minds and hearts of this generation within their culture, youll help them see their need for a Savior.

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